Event Management in Social Media (Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector)
Yazarlar (1)
Prof. Dr. Murat SEYFİ
Tokat Gaziosmanpaşa Üniversitesi, Türkiye
| Kitap Adı | Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector |
| Bölüm(ler) | Event Management in Social Media |
| Bölüm Sayfaları | 149-163 |
| Kitap Türü | Kitap Bölümü |
| Kitap Alt Türü | Alanında uluslararası yayınlanan kitap bölümü |
| Kitap Niteliği | Scopus indeksinde taranan bilimsel kitap |
| Kitap Dili | İngilizce |
| Basım Tarihi | 01-2020 |
| DOI Numarası | 10.4018/978-1-7998-1947-9.ch010 |
| ISBN | 9781799819479 |
| Basıldığı Ülke | Amerika Birleşik Devletleri |
| Basıldığı Şehir | |
| Kitap Linki | https://www.igi-global.com/chapter/event-management-in-social-media/246377 |
| Özet |
| This chapter describes how through globalisation and developments in communication technologies, the lifestyle of people has changed and developed as well. Now, events are re-designed with communication tools and are becoming an important part of social life. This study aims to determine and evaluate the factors affecting perceptions of the audience who take part in events realized via Facebook, or on another online platform. Since this study is implemented through a social media communication device, on an on-line platform, it differs from other studies and gives this area a new perspective. Data acquired from questions were prepared to test the hypothesis of the study were analysed by doing factor analysis and regression tests. The acquired results were discussed. |
| Anahtar Kelimeler |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları |