Smart Technology Trends in the Tourism and Hospitality Industry (Smart Cities and Tourism: Co-creating experiences, challenges and opportunities)
Yazarlar (1)
Prof. Dr. Evrim ÇELTEK
Tokat Gaziosmanpaşa Üniversitesi, Türkiye
| Kitap Adı | Smart Cities and Tourism: Co-creating experiences, challenges and opportunities |
| Bölüm(ler) | Smart Technology Trends in the Tourism and Hospitality Industry |
| Bölüm Sayfaları | 14-42 |
| Kitap Türü | Kitap Bölümü |
| Kitap Alt Türü | Alanında uluslararası yayınlanan kitap bölümü |
| Kitap Niteliği | Diğer uluslararası bilimsel kitap |
| Kitap Dili | İngilizce |
| Basım Tarihi | 01-2023 |
| ISBN | 9781915097088 |
| Basıldığı Ülke | İngiltere |
| Basıldığı Şehir | |
| Kitap Linki | https://www.goodfellowpublishers.com/academic-publishing.php?promoCode=&partnerID=&content=story&storyID=459 |
| Özet |
| The Internet of Things (IoT) offers tourism businesses the opportunity to observe real-time customer experiences and expand their customer base (Buhalis et al., 2019). Using artificial intelligence and robotic technologies in processes, such as sales and customer relations, makes customers feel more special. Tourism companies are differentiating their interactions with the customer with applications such as travel planning and booking with chatbots and artificial intelligence-based destination suggestions (Buhalis et al., 2019). In addition, the use of these technologies in all operational processes that directly or indirectly touch the customer, reduces employee effort, and provides cost optimization. Virtual and augmented reality technologies, which are an imitation of the real world, change the way of promotion and marketing of the service in the tourism sector by making it possible to experience destinations, hotels, restaurants, and similar places to travel without going. Blockchain, which is an advanced record keeping technology at the global level, provides instant access to the data produced in the tourism industry, is used to gather tourist information or to monitor supply and demand in real time. Being aware of these technological trends, which have changed the way of doing in the tourism sector, is important in order not to fall behind (Buhalis & Sinarta, 2019). |
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