Smart Technologies: Augmented Reality Applications in Tourism Marketing (Emerging Innovative Marketing Strategies in the Tourism Industry)
Yazarlar (1)
Prof. Dr. Evrim ÇELTEK
Tokat Gaziosmanpaşa Üniversitesi, Türkiye
| Kitap Adı | Emerging Innovative Marketing Strategies in the Tourism Industry |
| Bölüm(ler) | Smart Technologies: Augmented Reality Applications in Tourism Marketing |
| Bölüm Sayfaları | 876-892 |
| Kitap Türü | Kitap Bölümü |
| Kitap Alt Türü | Alanında uluslararası yayınlanan kitap bölümü |
| Kitap Niteliği | Scopus indeksinde taranan bilimsel kitap |
| Kitap Dili | İngilizce |
| Basım Tarihi | 01-2015 |
| DOI Numarası | 10.4018/978-1-4666-8751-6.ch038 |
| ISBN | ISBN13: 9781466686991 |
| Basıldığı Ülke | Amerika Birleşik Devletleri |
| Basıldığı Şehir |
| Özet |
| The growing number of applications available through smart devices provides an increasing diversity of travel-related services like looking up menus for restaurants, finding directions, making reservations, marketing, advertising and using translations. In the last decade, marketers have developed more creative practices to attract consumers. One of these new marketing tools is augmented reality application with the smart technologies, which is considered as an advertising and new marketing communication instrument that increases awareness and helps get information. This chapter presents the profile of AR applications and marketing benefits in tourism industry. |
| Anahtar Kelimeler |
| Atıf Sayıları | |
| SCOPUS | 2 |
| Google Scholar | 18 |