Understanding the social sustainability of the Metaverse by integrating UTAUT2 and big five personality traits: A hybrid SEM-ANN approach
Yazarlar (4)
Tokat Gaziosmanpaşa Üniversitesi, Türkiye
Karamanoğlu Mehmetbey Üniversitesi, Türkiye
Arş. Gör. İsmail KUŞCİ
Tokat Gaziosmanpaşa Üniversitesi, Türkiye
British University İn Dubai, Birleşik Arap Emirlikleri
| Makale Türü | Özgün Makale |
| Makale Alt Türü | SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale |
| Dergi Adı | Technology in Society |
| Dergi ISSN | 0160-791X Wos Dergi Scopus Dergi |
| Dergi Tarandığı Indeksler | SSCI |
| Dergi Grubu | Q1 |
| Makale Dili | İngilizce |
| Basım Tarihi | 11-2022 |
| Cilt No | 71 |
| Sayı | 1 |
| DOI Numarası | 10.1016/j.techsoc.2022.102120 |
| Makale Linki | http://dx.doi.org/10.1016/j.techsoc.2022.102120 |
| Özet |
| The Metaverse is an immersive virtual universe where users interact with each other using an avatar. The Metaverse is promised to offer numerous opportunities for many sectors. While the Metaverse promotes the social interaction between users, there is a scarcity of knowledge on what affects its social sustainability. Hence, this research develops a model by integrating the UTAUT2 constructs and big five personality traits to understand the social sustainability of the Metaverse. The model is tested by employing a hybrid covariance-based structural equation modeling (CB-SEM) and artificial neural network (ANN) approach based on collecting data from 446 Metaverse users. The CB-SEM results showed that performance expectancy, social influence, hedonic motivation, price value, habit, agreeableness, neuroticism, and openness significantly impact the social sustainability of the Metaverse, while no significant effect is reported regarding effort expectancy, facilitating conditions, conscientiousness, and extraversion. All these factors explained 80% of the variance in social sustainability. The ANN results showed that habit is the most important factor in predicting social sustainability. Drawing on these findings, the study offers several theoretical contributions and sheds light on several practical implications for developers, designers, and decision-makers promoting the use of the Metaverse. |
| Anahtar Kelimeler |
| Big five personality traits | Metaverse | SEM-ANN | Social sustainability | UTAUT2 |
Science Direct
Understanding the social sustainability of the Metaverse by integrating UTAUT2 and big five personality traits: A hybrid SEM-ANN approach
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| WoS | 178 |
| SCOPUS | 221 |
| Google Scholar | 314 |