Understanding the social sustainability of the Metaverse by integrating UTAUT2 and big five personality traits: A hybrid SEM-ANN approach
Yazarlar (4)
İbrahim Arpacı Tokat Gaziosmanpaşa Üniversitesi, Türkiye
Kasım Karataş Karamanoğlu Mehmetbey Üniversitesi, Türkiye
Dr. Öğr. Üyesi İsmail KUŞCİ Tokat Gaziosmanpaşa Üniversitesi, Türkiye
Mostafa Al Emran British University İn Dubai
| Makale Türü | Özgün Makale (SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | Technology in Society (Q1) | ||
| Dergi ISSN | 0160-791X Wos Dergi Scopus Dergi | ||
| Dergi Tarandığı Indeksler | SSCI | ||
| Makale Dili | İngilizce | Basım Tarihi | 11-2022 |
| Kabul Tarihi | 12-04-2026 | Yayınlanma Tarihi | – |
| Cilt / Sayı / Sayfa | 71 / 1 / 102120–0 | DOI | 10.1016/j.techsoc.2022.102120 |
| Makale Linki | http://dx.doi.org/10.1016/j.techsoc.2022.102120 | ||
| Özet |
| The Metaverse is an immersive virtual universe where users interact with each other using an avatar. The Metaverse is promised to offer numerous opportunities for many sectors. While the Metaverse promotes the social interaction between users, there is a scarcity of knowledge on what affects its social sustainability. Hence, this research develops a model by integrating the UTAUT2 constructs and big five personality traits to understand the social sustainability of the Metaverse. The model is tested by employing a hybrid covariance-based structural equation modeling (CB-SEM) and artificial neural network (ANN) approach based on collecting data from 446 Metaverse users. The CB-SEM results showed that performance expectancy, social influence, hedonic motivation, price value, habit, agreeableness, neuroticism, and openness significantly impact the social sustainability of the Metaverse, while no significant … |
| Anahtar Kelimeler |
| Big five personality traits | Metaverse | SEM-ANN | Social sustainability | UTAUT2 |
Science Direct
Understanding the social sustainability of the Metaverse by integrating UTAUT2 and big five personality traits: A hybrid SEM-ANN approach
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Google Scholar | 328 |
| Scopus | 185 |
| Web of Science | 194 |