Identifying the Factors Affecting the Willingness to Pay for Fuel Efficient Vehicles in Turkey A Case of Hybrids       
Yazarlar (3)
Cumhur Erdem
Abant İzzet Baysal Üniversitesi, Türkiye
Doç. Dr. İsmail ŞENTÜRK Tokat Gaziosmanpaşa Üniversitesi, Türkiye
Prof. Dr. Türker ŞİMŞEK Tokat Gaziosmanpaşa Üniversitesi, Türkiye
Makale Türü Özgün Makale
Makale Alt Türü SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale
Dergi Adı Energy Policy
Dergi ISSN 0301-4215 Wos Dergi Scopus Dergi
Dergi Tarandığı Indeksler SSCI
Dergi Grubu Q4
Makale Dili İngilizce
Basım Tarihi 06-2010
Cilt No 38
Sayı 6
Sayfalar 3038 / 3043
DOI Numarası 10.1016/j.enpol.2010.01.043
Makale Linki http://www.sciencedirect.com/science/article/B6V2W-4YB2817-3/2/272610a2732e4a497de7055aca6a9458
Özet
This paper aims to determine the factors that have an impact on the consumers' willingness to pay a premium for hybrid automobiles in Turkey. A web-based random survey was conducted in different regions of Turkey. A questionnaire was administered to 1983 participants in January-March of 2009. The questionnaire was prepared by taking the issues raised in various sources into account. An ordered Probit model was used to meet the objective. Results show that variables such as income, gender, education, concerns about global warming, number of automobiles, importance of automobile performance, risk preference, attitude toward the alternative energy sources have an impact on the consumers' willingness to pay a premium for hybrids. Findings suggest that consumers who have high income, higher educational level, and concerns about the global warming are more likely to pay a premium for hybrids. This study is expected to make important contributions to the current literature related to the consumers' willingness to pay for hybrids by providing a research study from a developing country's perspective. Results of this study also make important contributions to the policy and decision makers, environmental groups and automotive industry. © 2010 Elsevier Ltd.
Anahtar Kelimeler
Consumers | Hybrids | WTP