A hybrid mathematical model for international target market decision: the case of fibreboard industry
Yazarlar (2)
Dr. Öğr. Üyesi Murat YEŞİLKAYA Tokat Gaziosmanpaşa Üniversitesi, Türkiye
Yıldız Çabuk Bartın Üniversitesi, Türkiye
| Makale Türü | Özgün Makale (SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | Wood Material Science and Engineering (Q1) | ||
| Dergi ISSN | 1748-0272 Wos Dergi Scopus Dergi | ||
| Dergi Tarandığı Indeksler | SCI-Expanded | ||
| Makale Dili | İngilizce | Basım Tarihi | 11-2023 |
| Cilt / Sayı / Sayfa | 18 / 6 / 2013–2028 | DOI | 10.1080/17480272.2023.2212267 |
| Makale Linki | http://dx.doi.org/10.1080/17480272.2023.2212267 | ||
| Özet |
| Determining the target market constitutes one of the most important strategic decisions. During the target market selection, many factors need to be considered and evaluated systematically and the most accurate choice is required to be made. In this study, the target country market selection is made for the fibreboard industry, which is one of the main sectors of the forest products industry in Turkey. For this purpose, multi-criteria decision-making (MCDM) methods, which are considered the most appropriate decision-making techniques among alternatives with many criteria, are utilised. AHP, VIKOR and TOPSIS methods are used to identify the most appropriate target market. Furthermore, a hybrid mathematical model including goal programming is proposed. And to handle ambiguity and fuzziness in international market decisions, a fuzzy goal programming model is developed. Economic, risk, supply chain and … |
| Anahtar Kelimeler |
| Fuzzy | Goal programming | International target market | Multi criteria decision making | Wood panel industry |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Google Scholar | 12 |
| Scopus | 5 |
| Web of Science | 4 |