AN ANALYSIS OF THE FACTORS AFFECTING THE CONSUMPTION OF GEOGRAPHICALLY INDICATED PRODUCTS USING DECISION TREE AND ARTIFICIAL NEURAL NETWORKS     
Yazarlar (4)
T. Çukur
Muğla Sıtkı Koçman Üniversitesi, Türkiye
Prof. Dr. Nuray KIZILASLAN Tokat Gaziosmanpaşa Üniversitesi, Türkiye
Prof. Dr. Halil KIZILASLAN Tokat Gaziosmanpaşa Üniversitesi, Türkiye
F. Çukur
Muğla Sıtkı Koçman Üniversitesi, Türkiye
Makale Türü Açık Erişim Özgün Makale
Makale Alt Türü SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale
Dergi Adı Journal of Animal and Plant Sciences
Dergi ISSN 1018-7081 Wos Dergi Scopus Dergi
Dergi Tarandığı Indeksler SCI-Expanded
Dergi Grubu Q4
Makale Dili İngilizce
Basım Tarihi 08-2022
Cilt No 32
Sayı 4
Sayfalar 1062 / 1071
DOI Numarası 10.36899/JAPS.2022.4.0510
Makale Linki https://www.thejaps.org.pk/
Özet
In the present study, the consumer perception and consumption level of Geographically Indicated Products (hereafter GIP) in the Tokat province of Turkey has been investigated. The data were collected from 382 consumers through a questionnaire. Artificial neural networks and decision tree models were used to determine the factors affecting the consumers' consumption of the specified products. Results indicated that the variables of monthly walnut consumption, whether Niksar walnuts are known to be a GIP, monthly income level, the willingness to pay more for a GIP and whether they read labels on GIP packaged products affected consumption.
Anahtar Kelimeler
data mining | machine learning | algorithm | geographical indication | decision tree