Augmented Reality Advertisements in Tourism Marketing (Handbook of Research on Effective Advertising Strategies in the Social Media Age)
Yazarlar (1)
Prof. Dr. Evrim ÇELTEK
Tokat Gaziosmanpaşa Üniversitesi, Türkiye
| Kitap Adı | Handbook of Research on Effective Advertising Strategies in the Social Media Age |
| Bölüm(ler) | Augmented Reality Advertisements in Tourism Marketing |
| Bölüm Sayfaları | 1082-1102 |
| Kitap Türü | Kitap Bölümü |
| Kitap Alt Türü | Alanında uluslararası yayınlanan kitap bölümü |
| Kitap Niteliği | Scopus indeksinde taranan bilimsel kitap |
| Kitap Dili | İngilizce |
| Basım Tarihi | 01-2015 |
| DOI Numarası | 10.4018/978-1-4666-8751-6.ch046 |
| ISBN | 978-1-4666-8125-5 |
| Basıldığı Ülke | Amerika Birleşik Devletleri |
| Basıldığı Şehir |
| Özet |
| The rapid growth in the use of smart phones and respective mobile applications has created new ways for the tourism industry to market the services to customers. The growing use of smart phones is driving the mobile applications market to be one of the fastest growing media outlets in the history of consumer technology. Augmented reality, or AR, has become one of the new advertising and marketing tool. Many brands use AR to attract customers and to increase customer engagement. AR allows smart phone and tablet computer users to point their phone or tablet cameras at certain objects-be they print advertisement or even coffee cups-that trigger a 3D video. Augmented reality gives businesses opportunity to unexpectedly integrate the digital world with the real world. This chapter presents the profile of AR applications and AR advertisements in the tourism industry. |
| Anahtar Kelimeler |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Google Scholar | 16 |