Woman, Man, Or? Gender Role Identity's Effect On Gift Purchasing Behavior
Yazarlar (3)
Prof. Dr. Tuğba KILIÇER Tokat Gaziosmanpaşa Üniversitesi, Türkiye
Elif Boyraz
Doç. Dr. Adem TÜZEMEN Tokat Gaziosmanpaşa Üniversitesi, Türkiye
| Makale Türü |
Özgün Makale
(ESCI dergilerinde yayınlanan tam makale)
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| Dergi Adı | EGE ACADEMIC REVIEW | ||
| Dergi ISSN | 1303-099X | ||
| Makale Dili | İngilizce | Basım Tarihi | 01-2016 |
| Kabul Tarihi | – | Yayınlanma Tarihi | 01-01-2016 |
| Cilt / Sayı / Sayfa | 16 / 1 / 121–133 | DOI | 10.21121/eab.2016116588 |
| Makale Linki | https://dergipark.org.tr/tr/download/article-file/561858 | ||
| UAK Araştırma Alanları |
Üretim Sistemleri
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| Özet |
| The purpose of the study is to determine the effect of gender and gender role identity on the consumers' gift purchasing behavior. In this context academic and administrative employees of a state university were identified as population of the study and a questionnaire was applied to 320 employees that were selected by conveniency sampling. Frequency, independent samples t-test, factor, One Way ANOVA and cluster analysis were applied to data by SPSS pocket program. The results shows that consumers' gift purchasing behavior of women and men are statistically different. Women give more importance than men to gifting and purchase gifts more than men. Respondents were clustered by gender role identity and three clusters were achieved that were named as androgynous, unidentified and feminines. Unidentified respondents purchase less, on the other hand androgynous respondents purchase more. In … |
| Anahtar Kelimeler |
| Gift purchasing and gift-giving | Gender Role Identity | Feminine | Masculine |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Web of Science | 1 |
| Google Scholar | 1 |