Beyond usefulness: unveiling the factors driving visitor acceptance of technology in sports museums
Yazarlar (2)
Doç. Dr. Ayşen COŞKUN ÇELEN Akdeniz Üniversitesi, Türkiye
Uğur Öncül
Akdeniz Üniversitesi, Türkiye
Akdeniz Üniversitesi, Türkiye
| Makale Türü | Özgün Makale (ESCI dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | Journal of Consumer Marketing | ||
| Dergi ISSN | 0736-3761 Wos Dergi Scopus Dergi | ||
| Makale Dili | Türkçe | Basım Tarihi | 12-2025 |
| Cilt / Sayı / Sayfa | 43 / 1 / 51–65 | DOI | 10.1108/JCM-05-2024-6918 |
| Makale Linki | https://doi.org/10.1108/jcm-05-2024-6918 | ||
| UAK Araştırma Alanları |
Tüketici Davranışları
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| Özet |
| Purpose Museums serve as vital custodians of cultural heritage and knowledge, yet regardless of their type, museums have continuously adopted technological advancements to meet visitor expectations and improve their experiences. This study aims to investigate how sports museum visitors accept technological advances through an extended Technology Acceptance Model (TAM) incorporating compatibility, perceived enjoyment and visitor satisfaction. Design/methodology/approach Data were collected via a computer-assisted personal interview technique from 271 visitors at the Besiktas JK Museum, a sports museum located in Türkiye. Findings The findings indicate the significance of perceived usefulness in shaping visitors’ technology usage intention in museum visits, while also highlighting the importance of compatibility and perceived enjoyment … |
| Anahtar Kelimeler |
| Compatibility | Museum | Perceived enjoyment | Sports museum | Technology acceptance model | Visitor satisfaction |
| Atıf Sayıları | |
| Web of Science | 1 |
| Scopus | 1 |
| Google Scholar | 1 |