Altruistic and collectivistic values as the antecedents of surplus food donation intention
Yazarlar (5)
Muhammad Danish Habib
Air University Islamabad, Pakistan
Viachaslau Filimonau
University Of Surrey, İngiltere
Doç. Dr. Ayşen COŞKUN ÇELEN Akdeniz Üniversitesi, Türkiye
Ling En Wang
Chinese Academy Of Sciences, Çin
Vladimir A. Ermolaev
Plekhanov Russian University Of Economics, Rusya Federasyonu
Makale Türü Özgün Makale (SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale)
Dergi Adı Socio Economic Planning Sciences (Q1)
Dergi ISSN 0038-0121 Wos Dergi Scopus Dergi
Dergi Tarandığı Indeksler SSCI
Makale Dili İngilizce Basım Tarihi 12-2023
Cilt / Sayı / Sayfa 90 / 1 / 101729–0 DOI 10.1016/j.seps.2023.101729
Makale Linki http://dx.doi.org/10.1016/j.seps.2023.101729
UAK Araştırma Alanları
Tüketici Davranışları
Özet
Although food donation plays an important societal role in redistributing surplus food to people in need, little is known about the antecedents of individuals' intention to donate food. Yet, such knowledge can inform the design of marketing and promotion campaigns to encourage food donation. This study explores the role of altruistic and collectivistic values in individuals’ intention to donate surplus food. Data are collected in Pakistan, a collectivist society, by the survey method (n = 416). The results show that pure altruism exerts the strongest effect on surplus food donation intention with environmental consciousness driving its occurrence. Impure altruism, driven by self-interest, has lower, yet significant, influence. Collectivistic values moderate the effect of pure altruism and attitudes towards food waste reduction on intention to donate. The results suggest that, to make food donation more appealing in collectivistic …
Anahtar Kelimeler
Altruistic behaviour | Charitable action | Cultural values | Donation | Food rescue | Food waste
Science Direct
BM Sürdürülebilir Kalkınma Amaçları
Atıf Sayıları
Web of Science 7
Scopus 7
Google Scholar 17
Altruistic and collectivistic values as the antecedents of surplus food donation intention

Paylaş