Mediating effect of environmental orientation on pro-environmental purchase intentions in a low-involvement product situation
Yazarlar (3)
Doç. Dr. Ayşen COŞKUN ÇELEN Akdeniz Üniversitesi, Türkiye
Andrea Vocino
Deakin University, Avustralya
Deakin University, Avustralya
Michael Polonsky
Deakin University, Avustralya
Deakin University, Avustralya
| Makale Türü | Özgün Makale (ESCI dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | Australasian Marketing Journal | ||
| Dergi ISSN | 1441-3582 Wos Dergi Scopus Dergi | ||
| Dergi Tarandığı Indeksler | ESCI | ||
| Makale Dili | İngilizce | Basım Tarihi | 05-2017 |
| Cilt / Sayı / Sayfa | 25 / 2 / 115–125 | DOI | 10.1016/j.ausmj.2017.04.008 |
| Makale Linki | http://www.sciencedirect.com/science/article/pii/S1441358216302579 | ||
| UAK Araştırma Alanları |
Tüketici Davranışları
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| Özet |
| Low-involvement consumption includes the majority of regular purchases by individuals and the community, and collectively these have a substantial negative environmental impact. It is, therefore, an important environmental domain to examine. This research surveys 340 Turkish consumers and examines whether apathy, locus of control and myopia influence environmental orientation and purchase intentions for a low-involvement green product, and whether purchase intentions are mediated by consumers’ environmental orientation. The results suggest that environmental orientation positively affects purchase intentions, whereas external locus of control negatively affects purchase intentions. Environmental orientation mediates the effect of the internal and external locus of controls’ effect on purchase intentions. The results indicate that environmental orientation is a critical direct and indirect driver of purchase … |
| Anahtar Kelimeler |
| Apathy | Environmental orientation | Locus of control | Low-involvement product | Mediation | Myopia |
Science Direct
Mediating effect of environmental orientation on pro-environmental purchase intentions in a low-involvement product situation
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Web of Science | 34 |
| Scopus | 36 |
| Google Scholar | 61 |