Understanding Green Attitudes (Driving Green Consumerism Through Strategic Sustainability Marketing)
Yazarlar (1)
Doç. Dr. Ayşen COŞKUN ÇELEN Tokat Gaziosmanpaşa Üniversitesi, Türkiye
| Bölüm Adı | Understanding Green Attitudes | ||
| Kitap Adı | Driving Green Consumerism Through Strategic Sustainability Marketing | ||
| Bölüm Sayfaları | 51-71 | ||
| Kitap Türü | Kitap Bölümü | ||
| Kitap Alt Türü | Alanında uluslararası yayınlanan kitap bölümü | ||
| Kitap Niteliği | Diğer uluslararası bilimsel kitap | ||
| Kitap Dili | İngilizce | Basım Tarihi | 01-2017 |
| DOI Numarası | – | ISBN | 9781522529132 |
| Basıldığı Ülke | Basıldığı Şehir | ||
| Kitap Linki | https://www.igi-global.com/book/driving-green-consumerism-through-strategic/179202 | ||
| UAK Araştırma Alanları |
Tüketici Davranışları
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| Özet |
| Many environmental researches are interested in attitudes. Particularly in consumer behavior studies, attitudes are frequently used to identify the determinants of behavior. This chapter provides a framework for green attitude, first by focusing on its components and formation. The attitude-behavior gap is also discussed by categorizing a number of variables that are found to affect this relationship in the environmental literature. Following sections provide well-established scales of green attitudes and how they are measured. Finally, insights for green attitude change are discussed, along with future research directions, which underline the importance of new methods for attitude measurement. |
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