Tarımsal Pazarlamada Alternatif Pazarlama Ağı Olan Elektronik Ticaretin E Ticaret SWOT Analizi ile Değerlendirilmesi
Yazarlar (2)
Prof. Dr. Nuray KIZILASLAN Tokat Gaziosmanpaşa Üniversitesi, Türkiye
Tayfur Ünal
| Makale Türü | Özgün Makale (Diğer hakemli uluslarası dergilerde yayınlanan tam makale) | ||
| Dergi Adı | Türk Tarım-Gıda Bilim ve Teknoloji Dergisi | ||
| Dergi ISSN | 2148-127X | ||
| Dergi Tarandığı Indeksler | TR DİZİN | ||
| Makale Dili | Türkçe | Basım Tarihi | 01-2015 |
| Cilt / Sayı / Sayfa | 3 / 7 / 537–544 | DOI | – |
| UAK Araştırma Alanları |
Tarımsal Yayım ve Haberleşme
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| Özet |
| Compulsory competition occurring in the world trade has led the enterprises to different marketing system. Marketing problems seems to be a problem in Turkey rather than agricultural production problems. In this aspect, marketing alternatives are sought. E-commerce is a system with more opportunities in agricultural marketing. Increasing the applicability of this system in Turkey will eliminate many problems associated with marketing in agriculture. With an active use of E-commerce in agricultural marketing, it provides convenience at marketing products of agro-related industries agencies and producers and all country will have a potential market position. In this study, possibilities offered by e-commerce to the agricultural sector, opportunities, threats, deficiencies and contributions to agricultural sector have been addressed. Without the limitations of place and time via the internet and computers, establishing national and international supply and demand balance of e-commerce... |
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